This is one of the books I find to be appealing to different audiences in the same clear and friendly language. If you are looking for advice on your online and social media presence, this is the book. Equally, if you work in a more and more virtual working environment, this is the book.

I wrote about my take aways for the working environment on myprojectdelight.com. Here are my take aways for the online social media presence.

“Writing is hard; few of us do it well.” Our modern world requires all of us to become writers.

“Good writing also has authenticity, consistency, transparency, empathy, and connection.”

“In the virtual world, good storytelling is even more important”. Learn from the best and do not frown at hashtags. The shortest story ever belongs to Hemingway. His bet started inadvertently a flash-fiction game that has gone on to this day: six-word stories.

I found an abundance of great advice and tools here: empathy quiz, advice on basic online hygienic package, how to create and manage your online persona, and where to get started, etc.

And a call for action: “We need to reclaim our lost humanity on the web. We need to restore the emotions that all too many of the digital conveniences of the modern world have silently and unthinkingly taken away.”